Our strength is your results.
Enter the Black Zone, where audience insights, strategy and
execution win you measurably greater returns and better results.
execution win you measurably greater returns and better results.
WSPA - World Society for the Protection of Animals
Romanian Bears
It’s compassion that drives charitable response, not anger. We showed the plight of tormented bears in a way that created a flood of donations, not outrage.
Results:
- A record return on investment.
- Income nearly doubled target.
- Far surpassed the client’s previous appeals.
- The return on investment was 12:1
The Story:
Black created a direct mail pack to WSPA’s current supporters and regular givers.
The story of Romania’s tormented bears unfolds, literally, as the reader reveals the folds of the mail piece.
The creative contrast and tension between intolerable cages and WSPA’s natural sanctuary makes the reader yearn to complete the story, by sending a donation.
